GoDaddy is the largest domain name registrar having over 45 million domains under their management. GoDaddy is known to have an incredible advertising campaign which some consider edgy and racy. However like it or not the marketing campaign catapulted the company into the largest domain registrar. The CEO is Bob Parson’s and it his marketing savvy that grew this company to the impressive organization it is today.
GoDaddy was founded by Bob Parsons, also the CEO. In 1997 Bob started a company and renamed it to GoDaddy in 1999. In 2000 GoDaddy becaome an ICANN accredited domain name registrar. They are the largest domain name registrar and that is their core business. With over 9 million customers and over 49 million domain names under management they are significantly larger than other competitors. While they are such a large registrar they also provide a multitude of other products and services, from web hosting to business incorporation. The driving force behind Go Daddy is Bob Parsons.
CEO Bob Parsons
Rarely does a CEO standout and become as well known as the company itself. This is one of those cases and for good reason. Bob Parsons is an amazing and well accomplished individual. His website BobParsons.me is an incredibly well done site with words of wisdom from Bob on business. His site is a Vlog, a video log, comprising video’s of Bob each of which is on a specific topic. He has over 40 episodes and they are excellent. He has taken the time to create top notch productions and provide useful information. He also has his 16 Rules of Business that are exceptional. Any entrepreneur or online business user, even traditional brick and mortar businesses, can benefit from his information. His exceptional marketing savvy will not only provide you with helpful insight but it is the catapult that made GoDaddy what it is today with his GoDaddy girls.
Infamous GoDaddy Girls
The commercials began with Candie Michelle a WWE Diva. Next, and probably the most noticeable, was and still is Indy Car driver Danica Patrick. Danica started in 2006 and continues to be a GoDaddy Girl. Over the years they added additional girls to bring the count to 6. Another equally famous individual is Jillian Michaels from the show America’s Toughest Trainer. Most of the advertisements you will see are during teh Super Bowl. It took them a while to have the edgy advertisements approved however they are a highly anticipated commercial every year. Regardless of what you may think of the commercials or girls they have obviously been extremely successful as shown by the success of GoDaddy.
Sale of the Company
In 2011 the company was sold to a group of private investor firms GoDaddy for $2.25 Billion.
- Ronin – invoicing;
- Afternic – domain reseller marketplace;
- SmartName – domain parking;
- NameFind – helps you decide on a name;
- M.dot – create mobile websites from the app
- Locu – update business information in one place, acquired for $70 million, and
- Outright – accounting and bookkeeping
- Media Temple – hosting company