Whether you have just gotten started marketing online or are an experienced guru, you should take advantage of the incredible analytics tools being offered by some of the biggest and best in online marketing. What may initially appear as boring analysis is actually the key to very powerful and profitable information that can mean tremendous profits for your business.
Just think about what were to happen if you did not have the insight to look at your analytics. You would be flying completely blind. It would be entirely too easy to overpay for your advertising. You could (or maybe already have) easily lose a fortune. That is why when using analytics you are able to pare down your advertising in certain areas and raise it up in others. It is crucial to know how analytics work and how to use the information it provides you. You can effectively save yourself a massive amount of money by not spending it in the wrong areas.
Having information but not using it does not do you much good in online advertising. Therefore it is important to be able to act on the information you get from your analytics tools. If you see a key metric performing poorly, do not ignore it. Acknowledge it so that you can improve it. Let’s take a look at some of the more commonly used platforms that provide analytic details that can be used to stretch your marketing dollar.
Twitter Analytics – Turning Your Tweets into Dollars
Are trying to promote your business on Twitter? Trying to do so without the use of analytics can be a frustrating game. Especially if you are running a paid ads campaign. Not being able to understand your statistics is devastatingly expensive. Via an easy-to-access campaign dashboard you are able to keep an eye on key metrics. Metrics such as Tweet activity, followers, and cost-per-result. Using their suite of analytics tools allows you to optimize your Twitter campaign by putting more attention on campaigns that are being received well by your target audience.
What if you have a Tweet that you are trying to promote but it is not being received well? The analytics tool allows you to isolate that Tweet and compare it against other Tweets. By using the campaign dashboard you can quickly and easily identify and stop campaigns that are not providing you the value you are looking for. By paying attention to your Twitter analytics information you will be able to create better performing campaigns based off of your own personal statistical analysis. It also saves you money by limiting the amount spent on under performing Tweets.
YouTube Analytics – Create Better Content by Understanding your Audience
You can advertise by creating videos or simply purchasing advertisements to show in the videos. Either way you can use YouTube as an advertising and marketing platform. Some YouTubers are able to start out with a huge fan base and become overnight sensations. Rich and famous without breaking a sweat. Nice as that might be it is not reality.
For most people and especially businesses, succeeding at YouTube marketing takes a fair amount of work. Most importantly it requires good content. However, what you think is good video might differ vastly from what the general public thinks is good video. This fact is what can make content creation so tricky. With YouTube, however, the key is to keep creating content that your customers or fans respond to. Once you understand what people are engaging with, you can create more similar content and watch your channel grow!
YouTube offers your viewers relevant ads that pay on a cost-per 1,000 clicks (CPM model) basis. By creating better content you are giving your viewers what they want, and in turn giving the advertiser a solid foundation on which they can promote their business. Knowing key metrics like the average watch time, click-through-ratio, and video engagement rate are wildly helpful to turn an average channel into a great channel. On the other hand, if you are not seeing the results you want with your videos, the analytics tool will give you profound insight on what it may be that your viewers are not responding well to. The analytics go into demographics, minutes viewed and more per video.
>> Visit YouTube Analytics Here (you will need to login)
Get More Out of Your Pins with Pinterest Analytics
If you are advertising on Pinterest it is likely that you are quickly realizing the power behind the pins. What many assume to be a meek group of soccer moms and crafters has turned out to be a major advertising platform. Savvy marketers are using pinterest to push their campaigns to a new and engaging audience. As big as Pinterest may be, to attempt to advertise there without understanding your target market behaves would be foolish. By using Pinterest Analytics, you can understand how your traffic is reacting to your marketing.
Besides understanding how your audience is reacting to your pins (which is crucial), the analytics tool Pinterest offers gives you updated profile data which allows you to create better pins by paying attention to key metrics. For instance, you can see what kind of traffic comes from each type of device, be it a tablet, iPhone, PC, Samsung phone, or otherwise. By understanding what your viewers are using to view your content, you can then optimize images accordingly, giving your users richer content.
Information is Your Friend – Use it to Your Advantage
Whether using YouTube, Twitter, or Pinterest, you will be able to make smarter decisions by using the vital information provided to you by the analytics tools they provide. If you have three campaigns and you see one making much faster progress than the others, you can turn your attention (and budget) to that campaign. By working on and funding only your best campaigns and ignoring the rest, you will likely see those campaigns doing even better. At the same time, you can pause or terminate old campaigns that are no longer performing up to your standards.
By “fat trimming” your ad accounts, you will run a leaner campaign with higher profit margins. Not spending money on a bad campaign is just as important as properly funding a successful one. Your analytics will give you feedback on how your audience is receiving your content. By paying attention to the key metrics, you will quickly gain an understanding of what people like and what they do not. Ultimately analytics tools give you information that when properly used can give you an incredible advantage over your competition.