The Rubicon Project company has been around for quite a while. We wrote about how to use their platform on your own site and setup networks within Rubicon Project to earn revenue and maximize your websites ad space, and other items of note about Rubicon. In our opinion they provide an impressive platform.
Now Rubicon Project is Public
The ticker symbol is RUBI on the New York Stock Exchange (NYSE:RUBI). As of the writing of this article the market has closed for the first day of Rubicon trading. Trading started at $17.12 and ended just over $20 having hit a high of $21.20. I read that they raised about $90 million in this public offering. They provide an automated advertising platform to match buyers and sellers and decrease the associated costs.