Hootsuite is in the social media management business. They help you manage your profile across multiple social platforms. You can monitor terms and essentially watch and interact across those platforms from one simple dashboard that they provide. But that is not all they do, that is what they did when they raised $20 Million. Revenue is generated on subscription fees, or what I believe they call their license fees to individuals and enterprises.
Now they Raised $165 Million in Round B
Believe it or not, they have now raised $165 Million and are going to branch out into the social advertising space. That may, and will probably, be a much larger market than they currently play in. They have more than doubled their workforce this year.
Congratulations to Hootsuite and their ability to rise about the competition.