Two reads that I thought were interesting and would make good food for thought this weekend. One on marketing and big data, a must read, and another related to Pinterest’s new features. Enjoy.
Big Data and Marketing
Here is an excellent article written by Adria Saracino on ClickZ entitled Data Shows ‘Big Data Marketing’ Is a Growing Field. Here is part of the preamble of her article as a teaser, it’s a great read and she put a wealth of information in there:
But don’t let the term “big data” mislead you. Numbers and stats are useless without a host of people to organize and draw meaning from the raw data and turn it into products and campaigns. This process requires a unique combination of the creative, analytical, and interpersonal skills so often siloed into different departments and job roles. As big data rises, so, too, will the need not just for data scientists and architects but also for big data marketers, who can draw insight and inspiration from the stats and target consumers accordingly.
by A. Saracino in here post here.
Aha – Pinterest is Adding Some Revenue Generating Features
Good for them. Here is an article on Entrepreneur.com entitled Pinterest Pins Will Promote Product Pricing, Availability and Retail Location by Jason Fell. It is short but note that it also links to their post about the top 10 ways to add Pinterest to your marketing strategy which is also useful and printable.