Using email to communicate and promote various products and services has become common for online companies. Email marketing refers to different kinds of emails sent to your existing or potential customers. Put simply, email marketing is a tool that is used by most marketers to send direct promotional messages to either motivate existing clients or add new customers to your business. It enables you to develop customer loyalty and create long term client relationships.
Cost of Communication
Email is an excellent tool that helps you promote and market your products and services in a very easy and simple manner. One of the major reasons for the popularity of email as a marketing tool is the cost factor. Unlike other marketing tools, the email is comparatively less expensive. Moreover, it delivers your message directly to the targeted customers. This means that unlike most other marketing activities you are able to directly target and address the customer. It is permission based and personal.
Easy to Use
GoDaddy email marketing campaigns allow you to communicate easily with your customers. It enables you to create a permission based subscriber list. Permission based means that someone asks to be on the list and then receives a follow up email that allows them to confirm their subscription. GoDaddy email campaigns deliver your message in a timely fashion. You can send promotions, announcements, newsletters and other such email marketing activities. You can customize your emails according to the needs of your business.
Surveys
Go Daddy email marketing campaigns enable you to identify and understand what your target customers expect or want. You can now use your email to tabulate, create or send surveys by using the survey tool. This tool enables you to come up with as many surveys as you can without any limits. This will ensure that you get timely and useful feedback on a regular basis from your customers.
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