Since the day Tesla Motors began selling their roadster I have asked myself if I am crazy. Mainly because I seem to be the only person, other than a couple friends, that are paying any attention to this at all. To me this is a big deal, there are so many hurdles that have been cleared by this company that others have not been able to. Yet the media does not seem to care. I have tried to explain to my children why this company’s mere existence and what they have created is so ground breaking that they will be reading about it in college business classes. Here are a couple things that blows my mind about Tesla Motors.
Tesla Motors is Selling a 100% Electric Car to Consumers
Please realize this is a 100% electric car, this is not a hybrid. A hybrid has both electric and gas engines. The big auto makers are not making 100% electric cars, except for the Nissan Leaf and Tesla sold their first 100% electric vehicle before Nissan did. Tesla Motors is the first to market with a 100% electric vehicle and beat all other car makers, many with market caps like Nissan of (as of today) nearly 40 Billion Dollars.
Brand New Car Company
I have always heard there are two types of businesses that are extremely hard to either start or maintain. Car companies and restaurants are the two. When was the last time that you can remember a new car company emerging. Surprisingly there are many but none have made a name for themselves, made a dent in the market place or mass produced cars for the general public like Tesla.
Tesla Electric Cars are Better than Gas Powered
This is very important. There are electric vehicles out there, there are all sorts of alternative fuel vehicles. However no one has made an electric car that eclipses the gasoline powered car. In performance, technology, luxury, and visual appeal, Tesla wins.
Take their new Model S which is on the roads now (in the foreground of the picture above). While I have ridden in the Roadster, which is amazing to have 100% torque and a 0-60 time of 3.7 seconds, the Model S I have also sat in (but not driven yet). I sat in the back seat in the middle. there is no hump as their is no transmission down the middle of the vehicle, next to two individuals about 6’5″ tall comfortably. The interior rivals that of Mercedes, Lexus, Infiniti, you name it.
Performance and Reliability
Agreed that these vehicles have only been on the road since 2008 but after 4 years the Roadster has a reputation of incredible reliability. Think about it, batteries and electric engines, there is not much that can go wrong. The service department comes to you by they way. Did I mention you can hurl your family, and their friends, down the road at a 0-60 time of 5.6 seconds with 0 emissions.
They are amazing looking vehicles, not what you would think from an electric car. Just go to their site at TeslaMotors.com
There is a flat panel touch screen which looks like an ipad but twice as long or longer, and you control the car with it, even browse the web. My friend had a lighting issues, the service rep was able to log into his car (because it is internet enabled) and upgraded his software fixing the issue in minutes. There are too many technology firsts to even discuss. But if your mechanic has ever logged into your car and fixed it from a remote location in minutes than I stand corrected, your car is more technology advanced.
The “Car Company” Business
A brand new car company delivering vehicles to customers across the world that are 100% electric as a startup out of California says it all. This is why my children and yours will be reading about this business case for years to come. Also the fact that there are no independently owned dealerships. Tesla has stores (14 already in the US as of the writing of this post) that rival Apple stores and they can be put in malls as there are zero emissions. I cannot do this angle of the companies advantages as well as this Yahoo article here about their sales strategy.
Why Tesla Motors company, their story, and the 100% electric vehicles they are selling is not on the cover of every magazine I have no idea. The Roadster has been selling since 2008 and owners rave about the cars, big car companies like Ford and GM have still not begun selling an 100% electric car and it is 2012 going on 2013. Wow.
Why would I write about a car company when I focus on online businesses? I do because as a startup that has entered a fiercely competitive market they believed in themselves, their ideas, and forged ahead. We can all learn from that regardless of the market we are in. Do not be afraid to do what no one else is doing, and regardless of others or other companies around you, push ahead to implement your ideas.