I read that Facebook will bring in over $4 Billion in advertising revenue this year. They stated that 60% of that revenue is from their self service ads. That information was in the July 11th to July 17th edition of the Economist. I thought a post with information to explain how Facebook advertising works, how to optimize the advertising, and how to get started would be helpful. Instead of trying to explain all of that here is a reference post with links to the information.
All of these links are official Facebook resources for understanding, optimizing, and starting a Facebook advertising campaign.
- Facebook Ads Guide Page
- Facebook Ads Page – like this official Facebook page for tips, tricks and more.
- Facebook Ads Optimization Guide – they have a PDF for optimization
- Start a Facebook Ad here
– everything you want to know about Facebook Ads
– this is where you can start your first Facebook advertisement
Join their advertising newsletter to learn about the latest webinars and information. For example here is an upcoming webinar about “best practices for generating stories, as well as how Sponsored Stories can help you achieve your marketing goals on Facebook.”, you can learn move about it and RSVP here. Hopefully you will find this list helpful.