Just because your business is number one today does not mean it will be in the future. There is always someone gunning for the top spot. Take for example the latest news about MySpace. I have seen multiple articles about MySpace losing 10 million users. Most are quoting a comScore report that states there were 10 million less unique users in February (63 million) than in January (73 million). Let’s make a distinction between registered users and visitors. It seems some articles are making it sound as if they lost 10 million registered users, in other words those that had joined decided to close their account. What the comScore report shows is that 10 million less people visited the site in February than in January. I am not saying it is not significant, just clarifying. It is very significant.
I saw that last year in one month MySpace had attracted 95 million unique users. That is quite a difference between 95 million and 63 million. During this time Facebook has continued to grow. This just shows that you cannot become complacent, others are always gunning for you. Just because you are number one today does not mean you will be tomorrow, staying ahead of the curve is paramount.