The FTC issued an online privacy report which has been deemed the “Do Not Track” report. You can find the FTC Release Here. Here is a quote from that release:
The proposed report also suggests implementation of a “Do Not Track” mechanism – likely a persistent setting on consumers’ browsers – so consumers can choose whether to allow the collection of data regarding their online searching and browsing activities.
Maybe I am thinking too much but it seems odd that they would assume it is their decision to determine how to implement a feature in a browser. They actually say it is “likely” to be a persistent setting on consumers’ browsers, that strikes me as odd. That is like your boss saying “we have a problem and you need to fix it, so you have three choices A, B and C, and by the way I think it is likely you will choose C and as you know I can cause you harm, of course do whatever you like but I have a gut feeling you will choose C.”
I am not saying this report is not helpful and due to cases of abuse by companies online, it is welcomed. I just found that statement very interesting. You can find links to the privacy report itself on the right sidebar of the FTC Release Here.