Use the Best Email Service
These days you do not need to reinvent the wheel. Most importantly some of the largest and most successful e-commerce companies are not only telling you how they do what they do but letting you use their infrastructure. Sounds crazy doesn’t it, but in Amazon’s case it is true. Obviously they email a large number of customers for a variety of reasons. Chances are this system of theirs has been put through a battery of tests and obviously proven itself over time. What if you could access it on a ‘pay as you go’ basis? You can. Here what they have to say about it:
Through a simple API call, businesses can now access a high-quality, scalable email infrastructure to efficiently and inexpensively communicate to their customers. For high email deliverability, Amazon SES uses content filtering technologies to scan a business’s outgoing email messages to help ensure that the content meets ISP standards.
Read more here at Amazon.