Privacy Self Regulation
Having been in online advertising since it’s infancy I have seen and dealt with online privacy issues. At one time we built a banner ad server as well as a permission based email platform in the 90’s. Also as an intellectual property attorney I have dealt with the legal issues surrounding privacy and privacy policies. This has always been a fascinating issue. In many cases the government allows an industry to either regulate itself or else they will step in and regulate it for you.
The U.S. government, through the Federal Trade Commission, has been calling for more stringent regulation of online behavioral advertising practices. A group of associations put forth a self regulatory program in 2009. The associations are: American Association of Advertising Agencies (4A’s), American Advertising Federation (AAF), Association of National Advertisers (ANA), Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB), with support from the Council of Better Business Bureaus (BBB).
There is a webinar being put on by the DMA which you an find here, to learn more.