28% Market Reach
You can now reach 28% of the online searches through search engine marketing using the newly combined Yahoo and Microsoft. The stat comes from the recent search engine market share report by Comscore. They still split up the statistics between Yahoo and Microsoft even though the advertising platforms are merging. The reach is Yahoo at 16.7% and Microsoft at 11.2% making the combined total 27.9%. Assuming you can advertise to that audience through the platform that reaches both and you can get to 28% of the market through search engine marketing.