comScore released a very interesting report about women on the web entitled appropriately Women on the Web: How Women are Shaping the Internet. They look at many different factors related to women in general and found interestingly enough that:
“…social networking sites reach a higher percentage of women than men globally 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men..”
This may be an obvious finding to most however it is always good to have data to back up assumptions. Additional factors to note about women vs. men:
- women spend 8 percent more time online
- women spend 20 percent more time on Retail sites overall than men
- women Spend 30 percent more time on social networking sites than men
Here is the full comScore Press Release with more information.