According to this Comscore Press Release display advertising increased by 15% from the same time last year. They compared Q1 (Jan, Feb, Mar) of 2009 to Q1 of 2010 and found an increase of 15% putting Q1 of 2010 over 1 Trillion display advertisements in the United States.
Display Ad Spending
Total spending on display advertisements during this time period in the United States. Total spent was estimated by Comscore to be $2.7 billion.
Display Ad Publishers
Those sites, or companies with a portfolio of sites that had the most display advertisements during that time are #1 Facebook.com with 16.2%, #2 Yahoo! Sites with 12.1%, #3 Microsoft Sites with 5.5%, #4 Fox Interactive Media with 4.9%.
Display Ad Advertisers
The advertisers that had the most display advertising during this period were, beginning with the most are: AT&T Inc., Verizon Communications Inc., Scottrade, Inc., Experian Interactive, Sprint Nextel Corporation, Netflix, Inc..
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