There is an interesting article about a company using Social Media. The writer is Ryan Waggoner and he is speaking to Aaron Burcell, VP of Marketing for SmartyCard. You can read the full article here entitled Real Companies Using Social Media: How SmartyCard Makes Kids Smarter. For those wondering what other companies do and what a VP of Marketing (really a CMO as we know Aaron personally) should be responsible for an implementing as part of their marketing plan.
SmartyCard happens to be a client of ours at Phase One Accelerators and here is a blurb we appreciate.
Interviewer Question: What software tools or web apps do you use in your social media efforts?
Answer: Phase One Accelerators built a custom media tracking and promotions engine for SmartyCard ……. this is why we went with POA and the custom integration….With POA’s custom development helping us understand conversion, we can use a myriad of tools in combination to understand how and where customers are entering our sites.
The full article is here.