Google AdWords Editor, if you use Google and have not heard of it you will probably bow at my feet for pointing it out. It is a great tool, free from Google of course as they want you to spend money with them. However, that aside it will save you a ton of time for many reasons.
There are many ways in which you can save time. One of which is the fact that you can credit, edit, and otherwise manage everything without being online. You will eventually have to upload your changes before they will be live however all the work can be done offline.
That is good, but this is great. Consider the fact that you can copy and paste. Wow, what an amazing concept, and I once heard a VP of Engineering say that copy and paste is Magic – ha ha. Don’t worry, I didn’t hire that one someone else did. That aside, it does save you a ton of time because you can copy and paste anything you like within the editor, whether it be campaigns, ad groups, keywords, ads etc.
Another huge time saver is the find ability to make a mass edit or replacement. You may have 4 ads in 10 different ad groups, 40 combinations. If you need to make a change to the destination URL you merely sort them and highlight them all, then change the URL once and they are all updated.
If you do not use AdWords you are reading this thinking it is ridiculous to point out something so obvious, however for those that use AdWords through a browser they will know that the above is not possible. Only with the Editor can you save time this way. If you are managing multiple campaigns, ads etc. and multiple accounts this can be a huge time saver. Take that extra time and go get a caramel bar from Starbucks, okay maybe that is just what I do, do whatever you do and enjoy the extra time. You’re welcome.
You can download the free AdWords Editor here. You may also find this short 2 page pdf with shortcuts, from Google, also helpful as a cheat sheet here. There is a lot more you can do but you might as well jump in and get started. They of course provide help online which is very straight forward and explains the features well.