I had never thought about this feature and option for domain management before. The idea that you have so many domains in your portfolio you do not have the time to manage them all. Of course, there are many they keep large domain portfolios. There are those that have portfolios of domains simply to sell them in the future and there are those that have many for their business.
What to do with the domains?
While some people use all of your domains, many of us purchase them (and by the way you can use one of these deals from the GoDaddy coupons for 2013 list for a domain discount) randomly in never use them. We may want to create a website in just not have the time. We may want to create it and hold it for while possibly for someone else such as maybe a family member, or a potential new business that we have come up with.
Now typically if the domain is not used it is parked somewhere, usually at the registrar where you purchase the domain. What this means is that when someone types in that URL they will go to a page that the domain registrar has put up. Therefore you do not have to worry that you are not using the domain, except for potential squatter issues. But that is more of a trademark issue and not something to discuss here.
Another popular thing to do is to find a company that will park the domain for you and help you make a little revenue. Revenue is made whenever advertisements placed on the page and someone goes to the page, your domains, and that page has been been created by the company that parked it for you. now typically this only works for the domains they already have inherent traffic. If you have thought of a brand-new name and registered it for the first time and no one ever owned it before you probably will not have that traffic. So while some people do claim to make a lot of money doing this and they may a brand-new domain may not be what make much. However if you are able to cover the cost of the domain that’s great.
Now let’s talk about the interesting account executive.
What else may you need for each domain?
You may need other services such as private registration or SSL certificates. The private registration keeps your name, phone number, email, physical address and other information private and off the public registration database. You need to obtain private registration for each domain. Another item that is specific to the domain is the SSL certificate. If you need the secure certificate you will need to get a different one for each website you have.
What is an account executive?
When it comes to domains, has created what they call an account executive. What I mean is that they have created an account executive role. Let’s say for example that you have a couple hundred domains. You will have to worry about where they are parked, are they renewed in time, or the name servers correct, is the contact information up-to-date, and many other issues around the domains themselves.
By creating the role of account executive Go Daddy has now allowed you to assign certain roles and responsibilities to another individual. You enter their e-mail address and give them rights to your account. You will still own the domains and control them however certain things can be done by this executive on your behalf. Now I can only see this being useful if you have a lot of domains, or potentially a company may have the domain owned by their attorney or a founder. These individuals may not want to make changes that someone in the IT group may have to.
Therefore the control can remain in the hands of one individual, and someone in the IT group can make the changes they need to make. I say IT group but obviously it could be operations or anyone else is responsible for the management of the domains. I have been in the position, many times, of being a startup that I started or was involved in very early and I registered all of the domains. Even putting them into a new account isn’t enough, as people will come to you constantly telling you you need to change a name server or something else. I would have loved this feature years ago so I could have easily given control to someone else of the daily management of the domains while not actually giving up the ownership. More importantly not worrying about the company losing ownership.
So take a look at the account executive feature if you want someone else to manage the domains on a daily basis particularly in a company.