Mobile statistics and analytics are not easy to find. However AdMob’s monthly reports are excellent. Not only do the provide insight into the mobile advertising market but also into the mobile market and users behaviour.
Note that the report is put out by AdMob and based on data from their network. With that caveat in mind, their April reports states they now serve ads for more than 7,000 mobile Web sites and 1,600 applications around the world. That is an impressive sample size.
You cannot beat their free monthly reports. Great insight and information, the April report was 19 pages. You can go to AdMob here.
They provide information such as:
- Smartphone Market Share – such as iPhone with 43% of Mobile Web and App Usage
- Ad Requests – by Country / Region
- Handset Data – Worldwide and by particular countries
AdMob is an excellent source of data for the mobile market, it’s worth subscribing to their blog and obtaining their monthly reports.