Originally I wrote about the GeniusRocket service (Get Superbowl Quality Videos at Genius Rocket) as a great new service and place to get high quality videos, banners, logos and more by choosing from multiple submissions. You receive multiple submissions to choose from.
Today, I see their site has been redesigned. The first time I visited their site I was confused as to what they were offering. While their service has always been nothing short of amazing, their homepage did not convey why I was there or what they offered. We all know about landing pages and squeeze pages which typically have one purpose and that one page is focused on that one goal, a sale or registration etc. But what about a business with multiple product and service offerings, and what if it is also a new method of buying or simply a new business model that no one is familiar with? How in the world do you convey that on a homepage, very difficult. I should say, easy to articulate, difficult to actually create. So here is GeniusRocket as an example.
Unfortunately I do not have a screen shot of their original home page, however take a look at this new image, and more importantly the entire homepage of GeniusRocket here.
Above is a screen shot, it is only a small portion but the area of the home page that grabs your attention. When you look at the homepage do not click into the site. Look to see if you can determine what they offer and why you would use them. Next look to see if they have the copy and links to answer your next question. I will not say what your next question would be after viewing the homepage, but I feel confident they have anticipated it.
Bookmark their site so you can revisit it once you need to redesign an homepage. In my opinion and excellent example.