As an example of a site in a niche area, here is one related to home loans. The site is getsmart and they focus on mortgage and refinance information and offers.
Their design is simple and easy to navigate, very straight forward and allows you to get to the content you want. They provide articles as well as a tool to assist their visitors with obtaining mortgage and refinance information and consequently offers.
As we have discussed in previous articles, when attempting to create a site that will rank well in search engines for key words it makes sense to provide a valuable site with not just offers but useful information that others will want to link to.
The main value of the GetSmart home loans site provides a home loan and refinance comparison tool so a visitor can obtain the best possible loan for their situation. When wanting to learn more check out their articles on refinance loans, cash out loans, home improvement loans and more.
Individuals looking for a home loan will certainly want to bookmark this site and may even share it with others. Repeat visitors and word of mouth which is the ultimate goal, and by providing a good service as getsmart does, will certainly achieve that goal. A result is a happy customer and affiliate fees for a job well done.