Description and keywords are important tags for your website. Search engines look at both of these tags as one of the many ways in which to determine how to rank your sites relevance.
In the WordPress installations and themes, the keyword and description code is not in the template. The code is simple to copy and paste and looks like this:
< meta name=”keywords” content=”keyword, keyword, keyword” />
< meta name="description" content="description of the site" />
To determine if the template you are using in WordPress has these tags or not, follow these steps:
- Login to your WordPress admin
- Choose the Presentation menu item
- Choose the Theme Editor menu item
- on the right hand menu choose the header or sometimes header.php
Now you scroll down through the code to determine if the items above are present. If not, you then place them between the < head> and < /head> tags. To make it easier you may paste them just above the tag.
The keywords should be keywords that you would like your site found under. A tool to help uncover keywords is Wordtracker (get a Free Trial here). Add you keywords separated by a comma.
Next write a concise site description also using keywords.
It is that simple.