I am having trouble with Google analytics. My desire is to track some campaigns to drive traffic to various splash pages in an effort to obtain new feed subscribers. The idea is to send traffic from multiple campaigns to distinct webpages that are the same and track how many times the links are clicked to subscribe to the RSS feed of this site.
To do this simply I was hoping to use Google Analytics overlay feature to visually inspect each page and the number of times the various links are clicked. See the original Google Analytics article here. By creating copies of the same splash page I could test the page and the various traffic sources to determine which advertising buys are generating the most leads and cheapest cost per conversion.
Unfortunately it appears on many of the pages that multiple links have the exact number of clicks, as viewing through Google Analytics. Therefore I have opted to install some click tracking code which redirects using links that are generated by the code in an admin section to then track links.
This is an old version however it is very easy to install. Their newest version uses a database however you need to be able to set up the database, or create one depending on the server you use, the create users and modify installation files. Not a big task, but compare that to changing 2 variables, one is the URL and the other is a password, neither of which require any database or other setup.
As soon as I have some results I will post how the click counter works and the results of the marketing tests.