If you have not yet checked out Google Analytics I highly recommend it. I use it on many sites. With one account you can track multiple sites and even provide others with view only access to reports.
|The verbage on the sign in page about Google Analytics does not do it justice, the reporting is fantastic. It is easy to set up and I constantly learn more from it daily.|
Implementation is very easy, there is one small piece of code that you put on your site. You merely copy and paste the code on every page of your site, or within a template such as those in WordPress which allow you to paste once in one page and you are done.
Types of statistics
All the basic statistics are there, such as page views and visitors, however the stats go deeper and the layout of the information (the user interface) is very intuitive.
You can learn a lot about your visitors, time on site, where they come from, where they go on your site, what keywords they found you with, were they paid search terms or organic, countries, referring sites (where the traffic came from) and more is available.
Other non-standard capabilities include click tracking for marketing campaigns, setting goals and reporting on the progress, a site overlay which shows where on your site visitors click, all of which I will explain in more detail in future posts.
Using Google Analytics is free and you can use your existing login or join here for free